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  • Writer's pictureLaurent Miannay

The Art of Execution: Why Strategy is only the beginning

I love this quote from Peter Drucker, the management guru that inspired so many of us: "Strategy is a commodity; execution is an art." During my career I met many organizations that invested a huge amount of resources and money in building a compelling well-crafted strategy. But the same organizations also often underestimated the time needed to make their vision a reality.

While having a solid strategy is essential for any organization, it's only the first step in achieving success. The real test comes in the execution of that strategy. Despite its importance, execution is not easy. Many organizations struggle with execution due to various reasons such as a lack of resources, unclear goals, ineffective communication, and resistance to change. While execution may seem challenging, it's a skill that can be developed. Here are some tips to help you develop the art of execution:

1. Clear Communication: To execute effectively, everyone in the organization must understand the strategy, their role in executing it, and the expected outcomes. Clear communication ensures that everyone is aligned and working towards the same goals. 2. Establish Accountability: Assigning clear roles and responsibilities to individuals or teams ensures that everyone is accountable for their actions, and progress can be tracked effectively. 3. Continuous Improvement: Execution is an ongoing process that requires continuous improvement. Regular reviews, feedback, and evaluation of progress against goals help identify areas for improvement and adjustments to the strategy. 4. Embrace Change: Successful execution requires an openness to change. Organizations that are willing to adapt and make changes as needed have a better chance of executing their strategies successfully.

5. Lead by Example: Leaders play a vital role in successfully executing a strategy. They should lead by example and demonstrate their commitment to the change. When employees see their leaders embracing change, they're more likely to follow suit. 6. Celebrate Success: Celebrating successes along the way helps maintain momentum and motivation. Recognizing the achievements of employees and the organization as a whole demonstrates the importance of execution and encourages continued commitment. 7. Build a Culture of execution: Creating a culture that encourages employees to deliver results, challenge the status quo, and embrace change. When employees feel empowered to make suggestions and take risks, they're more likely to embrace the investment needed to make your strategy a reality.

Execution is an art that requires skills, discipline, and persistence. Organizations that master the art of execution are more likely to get a competitive edge, deliver exceptional customer experiences, and achieve their goals. Don't overlook the importance of execution, and strive to develop the art of execution in your organization.

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